As a person who has spent the last 30 years helping customer-facing clients deliver exceptional customer experiences, I find myself always observing how brands deliver on their customer experience and where their execution falls flat. Last week I wrote about my experience of buying an ice cream cone using a self-serve order kiosk. This week I’m going to look at the 'self-serve checkout'. The self-serve checkout is nothing new; it began showing up in the 1990’s and although